Table 7: Grand Total Allocation Summary
| Category | Total Allocation | Notes |
|---|---|---|
| Cost per Participant | $1,000,000,000 | Includes testing, training, workshops, and venue rental for 100,000 participants. |
| Facility Acquisition & Renovation | $250,000,000 | Covers HQ acquisition, renovation, construction, and equipment setup. |
| Marketing Campaign | $50,000,000 | Includes all media buys (TV, radio, print), digital marketing, and influencer partnerships. |
| Staffing | $40,000,000 | Covers salaries for 100 health professionals, coaches, and support staff for 2 years. |
| Travel & Accommodation | $5,000,000 | Covers airfare, accommodation, and relocation expenses for 60 international staff members. |
| Program Materials | $10,000,000 | Covers uniforms, books, and fitness equipment for participants. |
| Grand Total | $1,355,000,000 | Total cost for the first two years of the program, covering all components outlined above. |
Notes:
- Participant Costs: The $10,000 per participant covers a wide range of services, including health testing, physical training, workshops, and venue rental. The venues used for training and workshops during the HQ’s development are crucial in maintaining smooth operations during the first 2-3 years.
- HQ Acquisition & Renovation: The HQ property is being acquired within the first 6 months, while renovations and setup will take place over the following 18-24 months.
- Media Campaign: The $50M marketing budget covers all forms of media outreach, from traditional TV and print to digital and influencer-driven campaigns. Production costs are included as part of the broader media outreach.
- Travel & International Staff: Since 60 international staff members are being brought in, significant costs are allocated to airfare, housing, and relocation, ensuring they are ready and settled for the start of the program.
- Program Materials: This includes both physical and educational materials necessary to ensure that participants are fully equipped for success throughout the program.