Celebrate Health: Media Kit #healthyvibesmediatour

Join the Celebrate Health Media Tour
—where world-class wellness meets culture, entertainment, and actionable strategies to prevent NCDs.

About the Tour

With global attention turning toward prevention and wellness, Celebrate Health—developed by SAAF and inspired by Keith Dorsette’s book Celebrate Health: A Practical Guide to Living Fully with Preventative Practices, Stress Solutions and Quality of Life Enhancements—is taking the movement directly to audiences worldwide.

Mission: Inspire people to prioritize health, prevent Non-Communicable Diseases (NCDs), and improve quality of life for all.

Through international media partnerships across radio, television, and digital platforms, Celebrate Health produces segments from 10 to 45 minutes packed with life-changing insights, practical wellness strategies, and world-class entertainment. Every segment blends expert guidance with cultural energy, connecting deeply with audiences while promoting sustainable health practices.

Why This Matters: Urgent Call to Action

Non-Communicable Diseases (NCDs)—including heart disease, diabetes, cancer, and chronic respiratory conditions—account for over 41 million deaths annually, representing 71% of global mortality.

These conditions are largely preventable, yet millions face elevated risk due to poor diet, inactivity, unmanaged stress, and lack of early health literacy.

The Celebrate Health Media Tour exists to:

  • Educate audiences about NCD prevention and lifestyle strategies
  • Equip individuals and families with actionable steps for wellness
  • Inspire systemic change through CHEWA, integrating health literacy into schools starting at kindergarten

Your platform can be part of this movement, helping audiences prevent disease, improve quality of life, and engage with a global health initiative recognized by the United Nations.

Platform Partnership Revenue Streams (Examples)

1. Virtual Wellness Program (VWP) Slots

  • Platforms receive 50 sponsored slots per standard agreement, with potential to scale up to 1,000+ depending on audience size.
  • Revenue share: up to 25% of program fees per enrollment.
  • Example Calculation:
    • 1,000 slots sold at $499 per participant (USA/Europe/Asia rate)
    • 25% revenue share → $124,750 earned by the platform
    • Caribbean/Africa pricing (1,000 slots × $299 × 25%) → $74,750

2. Amazon Book Affiliate Revenue

  • Each platform gets a dedicated affiliate link for book sales (3–6 month term).
  • Example Calculation:
    • Celebrate Health book average sale: $15
    • Amazon affiliate rate: 4%
    • 1,000 books sold via platform → $15,000 × 4% = $600 earned
    • If scaled to 5,000 books → $3,000 earned

3. CHEWA Media Network Authorship / Thought Leadership

  • Platforms can co-author articles, feature participant journeys, and share wellness insights.
  • This builds long-term credibility and audience engagement.
  • Potential indirect revenue: sponsorships from local businesses or donors who want exposure through the platform’s CHEWA content.
  • Example: a local wellness sponsor funds $10,000 for a sponsored CHEWA article series, all managed and promoted through the media platform.

4. Wellness Sponsorship Giving / Community Engagement

  • Platforms act as base for distributing sponsored wellness program slots to audience segments or community partners.
  • Can generate:
    • Increased audience loyalty, subscriptions, or memberships
    • Corporate sponsorships for public wellness campaigns
  • Example: 200 sponsored slots ($499 each) funded by local businesses → platform earns $24,950 if revenue share applies at 25%

5. Ancillary Revenue Opportunities

  • Virtual events / live workshops featuring Keith Dorsette and celebrity guests
    • Ticketed access, streaming fees, or pay-per-view
  • Branded content and ad placements within media segments
    • Example: A 15-min segment with a partner brand → $5,000–$10,000 per airing

Benefits for your audience:

  • Actionable tools to prevent NCDs and improve lifestyle
  • Personal coaching and measurable health results
  • Access to thought leaders, cultural icons, and wellness experts

Anchored by Keith Dorsette & Tour Champions

Keith Dorsette is a decorated U.S. Marine Corps combat veteran, producer, and founder of Celebrate Health. As the nephew of jazz legend Max Roach, Keith has leveraged music and sports as tools for inspiration, uplifting audiences around the world. His extensive work in television production, health advocacy, and music makes him a dynamic force in promoting wellness and intentional living.

A former jazz saxophonist signed to Warner Brothers’ Quest Records under Quincy Jones, Keith showcased extraordinary musical talent—but his true calling emerged in the field of wellness.

Today, Keith Dorsette anchors the tour as the author, NCD prevention innovator, and architect of CHEWA (Community Health Education & Wellness Act). He unites thought leaders, cultural icons, and wellness advocates to transform global health culture through prevention. He is the author of Celebrate Health: A Practical Guide To Living Fully With Preventative Practices, Stress Solutions, and Quality of Life Enhancements, the developer of world-class NCD prevention and wellness programs including Tune Up and Uptick, and the producer of the Celebrate Health Radio Show. Keith also created, produces, and stars in SAAF CAMP, a groundbreaking health and wellness program recognized at the United Nations Summit for its innovative approach to preventing non-communicable diseases (NCDs). Originally airing 25 episodes in the Caribbean (ATV, 2013–2014, replacing The Biggest Loser), the show now educates and inspires audiences globally, currently in its sixth season in the U.S. on Verizon, Spectrum, Optimum, RCN, and BRICS.

Guest Pool (Virtual & In-Studio):

Tour segments typically feature Keith (alone) and/or plus 1–4 supporting guests (optional) depending on availability. Guests share personal health journeys, stress management strategies, and practical tips for thriving in today’s high-pressure world.

CHEWA Integration

The Community Health Education & Wellness Act (CHEWA) is an educational initiative under Celebrate Health to embed health literacy and prevention practices into school systems.

Participating platforms will:

  • Be invited to submit articles for the CHEWA Media Network archives
  • Receive at least 50 sponsored virtual program slots to give away to their audience
  • Gain a dedicated Amazon affiliate link for book sales (3–6 month term)
  • Have opportunities to feature participants’ health journeys and graduation events

A Dynamic Blend of Health and Entertainment

Celebrate Health segments merge wellness education with world-class entertainment.

Example:

  • Keith Dorsette and Fredro Starr discuss holistic wellness and discipline, followed by a performance
  • Gramps Morgan and Dwight Duncan share plant-based living insights with a live acoustic set

Every segment becomes a full-package experience: audiences leave informed, inspired, and energized.

Book Promotion

Celebrate Health: A Practical Guide to Living Fully With Preventative Practices, Stress Solutions and Quality of Life Enhancements

  • Hardcover, paperback and audio. Available now in English. Forthcoming: Dutch, French, Spanish, Arabic and Chinese
  • Author: Keith Dorsette | Foreword: Dr. Celsius Waterberg

Key Message: NCDs are preventable. With practical strategies, fun exercises, and a holistic approach, readers learn to manage health, prevent disease, and improve quality of life from childhood through adulthood.

Platform Benefits:

  • Exclusive book giveaways and author interviews
  • Incentives for participants: 25% off virtual programs when verified book review is submitted

Virtual Programs

1. Personal Tune Up: Virtual Wellness Reset

  • Duration: 1 month active + 6-week total arc
  • Hours per participant: up to 24
  • Pricing: $499 (USA/Europe/Asia), $299 (Caribbean/Africa); sponsorship discounts available

Key Features:

  • 12 Live Training Sessions guided by certified trainers
  • Blood panel integration for personalized coaching
  • Interactive food-prep workshops and family engagement
  • Educational workshops on stress, sleep, hydration, and lifestyle optimization
  • Virtual graduation and certificate

Value Proposition:
Wake-up call to your health: noticeable improvements in weight, blood pressure, blood sugar, and body composition in just 30 days.

2. Personal Uptick: Virtual Wellness Deep Dive

  • Duration: 3 months active + 1 month application/review
  • Hours per participant: 80+
  • Pricing: $999 (USA/Europe/Asia), $699 (Caribbean/Africa); sponsorship discounts available

Key Features:

  • Daily/weekly virtual training and coaching
  • Blood panel-guided nutrition and lifestyle adjustments
  • Healthy cooking & education workshops
  • Habit formation, stress management, and Family Days
  • Final fitness test, exam, and virtual graduation

Value Proposition:
A three-month, Ivy League–level wellness journey delivering measurable improvements in cardiovascular, metabolic, and mental health. Participants leave with long-term tools, family-supported accountability, and a roadmap for sustained wellness.

Join the Movement

Partner with the Celebrate Health Media Tour to:

  • Deliver health content that entertains and educates
  • Inspire action on NCD prevention and wellness
  • Promote the book, virtual programs, and CHEWA initiatives
  • Provide your audience with measurable, lasting impact

Secure your platform’s sponsorship today and give your audience actionable tools to
prevent NCDs while participating in a globally recognized wellness initiative

Together, we can inspire a healthier world—one segment at a time.

Media Assets

Celebrate Health Book @Amazon | Book excerpts from Celebrate Health
Celebrate Health SAAF TV SHOW | Celebrate Health Radio Show: Episode I, Health vs. Wellness, 15 Minutes
Video clip: SAAF CAMP vintage, archived on youtube short
Community Health Education & Wellness Act (CHEWA)
Virtual Programs (Description, Video Reviews, Media Clips)
Celebrate Health Media Tour: #healthyvibesmediatour (Sponsor Deck – Inquire Within)

Contact:
Email: [email protected]
Subject: Tour Invitation | Attention: Gail Sim