Ideal networks for this content for 2025

General Guidelines for Licensing Fees

  1. Radio Show Licensing (15-minute and 60-minute versions)
    For radio properties, fees are typically calculated based on market population and the size of the target audience. For a 15-minute radio show, the typical licensing fee for high-impact educational content such as health and wellness could range from $500 to $2,000 per episode depending on the market size and the network’s budget for content. For a 60-minute show, the licensing fee might range from $1,500 to $4,500 per episode. Estimate for Radio in the CBU and AFU regions:
  • Small market (100,000 listeners): $500–$2,000 per 15-minute episode
  • Large market (1,000,000 listeners): $3,000–$10,000 per 15-minute episode
  • Small market (100,000 listeners): $1,500–$4,500 per 60-minute episode
  • Large market (1,000,000 listeners): $6,000–$18,000 per 60-minute episode
  1. Television Show Licensing (30-minute and 60-minute versions)
    Television content is typically priced higher, and for health-focused programming, fees can range significantly depending on the network’s reach, target demographic, and whether the show is targeted at local broadcast or cable/satellite networks. For 30-minute episodes, typical licensing fees for health-related content might range between $2,000 to $10,000 per episode. For 60-minute episodes, the fees may range from $4,000 to $20,000 per episode based on the same factors. Estimate for TV in the CBU and AFU regions:
  • Small market (100,000 viewers): $2,000–$5,000 per 30-minute episode
  • Large market (1,000,000 viewers): $10,000–$25,000 per 30-minute episode
  • Small market (100,000 viewers): $4,000–$10,000 per 60-minute episode
  • Large market (1,000,000 viewers): $15,000–$50,000 per 60-minute episode

Specific Network and Market Analysis

To give more actionable insights, here’s an estimated licensing value based on the Caribbean and African networks you’re targeting, including some considerations for regional variations.

Caribbean Broadcasting Union (CBU) Networks

  1. Television Jamaica (TVJ)
    Market Reach: Broad national reach with a substantial viewership across Jamaica and parts of the Caribbean.
    Estimated Value:
  • 15-minute radio show: $1,000–$2,500 per episode
  • 30-minute TV show: $4,000–$8,000 per episode
  • 60-minute TV show: $8,000–$15,000 per episode
  1. Caribbean Broadcasting Corporation (CBC)
    Market Reach: National focus in Barbados but has some regional influence within the Caribbean.
    Estimated Value:
  • 15-minute radio show: $500–$1,500 per episode
  • 30-minute TV show: $3,000–$6,000 per episode
  • 60-minute TV show: $6,000–$12,000 per episode
  1. HBO Latin America (Caribbean Region)
    Market Reach: Broad reach across the Caribbean and Latin America, more premium-priced network.
    Estimated Value:
  • 15-minute radio show: $2,500–$5,000 per episode
  • 30-minute TV show: $6,000–$15,000 per episode
  • 60-minute TV show: $15,000–$30,000 per episode
  1. Flow TV
    Market Reach: Large regional footprint across multiple Caribbean islands, primarily focused on cable and satellite networks.
    Estimated Value:
  • 15-minute radio show: $1,500–$3,000 per episode
  • 30-minute TV show: $4,000–$8,000 per episode
  • 60-minute TV show: $8,000–$16,000 per episode
  1. Guardian Media Limited (Trinidad & Tobago)
    Market Reach: Significant audience in Trinidad & Tobago, and potential regional exposure through cable platforms.
    Estimated Value:
  • 15-minute radio show: $1,000–$2,500 per episode
  • 30-minute TV show: $3,500–$7,000 per episode
  • 60-minute TV show: $7,000–$14,000 per episode

African Union Broadcasting (AFU) Networks

  1. SABC (South African Broadcasting Corporation)
    Market Reach: Extensive national reach in South Africa with a focus on educational content.
    Estimated Value:
  • 15-minute radio show: $1,000–$3,000 per episode
  • 30-minute TV show: $5,000–$10,000 per episode
  • 60-minute TV show: $10,000–$20,000 per episode
  1. DSTV / MultiChoice (Pan-Africa)
    Market Reach: Very broad, with significant reach across Sub-Saharan Africa, offering multiple channels.
    Estimated Value:
  • 15-minute radio show: $2,000–$4,000 per episode
  • 30-minute TV show: $7,000–$15,000 per episode
  • 60-minute TV show: $15,000–$40,000 per episode
  1. e.tv
    Market Reach: Significant in South Africa, with a growing presence across Southern Africa.
    Estimated Value:
  • 15-minute radio show: $800–$2,000 per episode
  • 30-minute TV show: $4,000–$8,000 per episode
  • 60-minute TV show: $8,000–$16,000 per episode
  1. Africa Magic (M-Net)
    Market Reach: Pan-African reach, highly influential across the continent.
    Estimated Value:
  • 15-minute radio show: $2,000–$5,000 per episode
  • 30-minute TV show: $8,000–$20,000 per episode
  • 60-minute TV show: $20,000–$50,000 per episode
  1. K24 TV
    Market Reach: Strong national presence in Kenya, and growing in East Africa.
    Estimated Value:
  • 15-minute radio show: $500–$1,500 per episode
  • 30-minute TV show: $2,000–$5,000 per episode
  • 60-minute TV show: $5,000–$10,000 per episode

Factors Supporting these Values:

  1. Market Size & Audience Reach: Larger networks with broader regional or national audiences typically have higher licensing fees.
  2. Content Relevance: Networks that focus on health, wellness, and preventative medicine are more likely to value your content. For example, networks like SABC, DSTV, and TVJ have a clear focus on public service content that improves societal health.
  3. Advertising Opportunities: Networks that air content relevant to health and wellness often have higher advertising value as brands related to health products, fitness, and NCD prevention are likely to sponsor or advertise on the shows.
  4. Content Exclusivity: Exclusive or first-run content often commands a higher premium. If your shows are exclusive to a particular network, that can increase the value significantly.
  5. Re-runs & Repeat Fees: As mentioned in your agreement, reruns can be priced at 50% of the original fee, making it more affordable for networks but still providing value to you as the rights holder.

Summary:

  • For radio shows, the general market value per episode could range from $500 to $4,500 for 15-minute shows and $1,500 to $18,000 for 60-minute shows based on market size and network type.
  • For television shows, the general market value could range from $2,000 to $25,000 for 30-minute shows and $4,000 to $50,000 for 60-minute shows, depending on the network’s market and reach.

I. Licensing Opportunity II. Licensing Guidelines (CBU & AUB) III. Licensing Agreement (Subject To Change As Needed)