| Marketing Campaign | Media Buys (TV, Radio, Print) | $30,000,000 | Includes costs for purchasing airtime on TV, radio ads, and print media across NYC for the first 24 months. |
| Digital Marketing & Social Media | $10,000,000 | Digital ads, social media campaigns, influencer partnerships, and paid social ads (Facebook, Instagram, YouTube). |
| Creative Production (Ad Creation, Filming) | $5,000,000 | Costs associated with content creation: ad filming, professional crew, editing, and design. |
| PR Outreach & Influencer Partnerships | $5,000,000 | Partnering with influencers, public relations agencies, and event sponsorships to promote the program’s impact. |
